Which CRM tool is the right fit for independent dealerships: Carro's agile platform or Reynolds' showroom-centric Claro?
Reynolds & Reynolds Claro is a cloud-based, multi-device CRM tailored for automotive showrooms—fully integrated with their POWER DMS, dashboards, showroom workflows, and OEM lead/finance tools :contentReference[oaicite:0]{index=0}. For independent dealers, the choice between a lighter, more flexible platform and a robust integrated system can make all the difference.
🚗 Book a Demo with Carro Systems| Feature | Carro Systems | Reynolds Claro |
|---|---|---|
| Target User | Independent dealers seeking flexible, fast setup tools | Dealerships using Reynolds' POWER DMS—OEM-aligned showrooms |
| CRM Core | Centralises internet leads, stock, follow-ups, reporting | Showroom-centric CRM with dashboards, diaries, enquiry workflow :contentReference[oaicite:1]{index=1} |
| DMS Integration | Flexible APIs—integrate with chosen DMS or tools | Real-time integration with POWER DMS—no double entry :contentReference[oaicite:2]{index=2} |
| Feature Depth | Focused on lead-to-deal flow, lightweight, intuitive | Showroom interface, OEM lead handling, dashboards |
| Device Support | Mobile-friendly, responsive web app | Multi-device support including iPad and mobile :contentReference[oaicite:3]{index=3} |
| Implementation | Quick setup, no excess bells and whistles | Integrated into POWER DMS environment—complex rollout |
If you're an independent dealer who wants fast deployment, intuitive workflows, and flexibility with your tech stack—Carro Systems is built for your scale and needs.
If you're already on POWER DMS and want a tightly integrated showroom experience (dashboards, diaries, OEM lead handling), Reynolds Claro provides that depth—though it may come with complexity and dependency on the larger system.
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