How to Follow Up with Leads Effectively

Research shows that over 40% of sales are lost simply due to poor follow-up. Many independents rely on ad-hoc emails or calls, but without structure, buyers quickly lose interest. To stay competitive, a solid follow-up process is essential.

Best Practices for Lead Follow-Up

• Contact leads within the first 15 minutes if possible.
• Use multiple channels — phone, email, and even SMS.
• Personalise responses by referencing the vehicle they enquired about.
• Log every interaction for better visibility across your team.

Common Mistakes to Avoid

Independents often fall into the trap of either following up too little or too much. Flooding a lead with calls can turn them away, but too few touchpoints means they forget you. Balance is key — and that’s where automation helps.

How Carro Systems Makes Follow-Up Simple

Carro Systems ensures no lead slips through the cracks. Our platform lets you schedule reminders, set up automated responses, and track outcomes — so you can follow up without the hassle.