Measuring the ROI of Online Leads

Many independents invest heavily in online advertising, from Facebook ads to AutoTrader listings. But without a clear way to measure ROI, it’s difficult to know which campaigns are truly driving sales. Tracking lead ROI ensures your budget works harder for you.

Why ROI Tracking Matters

• Prevents wasted spend on low-performing platforms.
• Shows which lead sources generate the most sales.
• Helps scale campaigns that deliver consistent ROI.

Challenges Without Proper Tracking

Without a system in place, independents rely on gut feeling rather than hard data. This often leads to overspending on flashy ads that don’t convert, while undervaluing low-cost, high-performing channels.

How Carro Systems Helps You Track ROI

Carro Systems connects your advertising spend to actual sales outcomes, giving you clear visibility on ROI. Instead of guessing, you’ll know exactly where to put your budget for maximum impact.